Why You Should List On Boxing Day

Why you SHOULD list your home on Boxing Day...

If you're planning to move next year, don't make the very common mistake of waiting to post your listing until the new year arrives. Many people ride the 'fresh start in January' train and assume it's the best time to list, but here's a surprising fact: 

Boxing Day is actually the busiest day for property searches on Rightmove!

If you're hoping to quickly attract serious buyers, you should consider listing your home on Boxing Day.

While it may seem like a strange time to list, the data is crystal clear. Boxing Day sees an enormous surge in traffic on Rightmove, and other online property platforms, with millions of people motivated to search for their new home after the busy Christmas period. Previous data has shown that demand from potential new buyers triples from Christmas Day to Boxing Day. People will turn their attention from the festivities to their plans for the new year, and interest will skyrocket for those who list early.

Get ahead of the new year rush.

January is often crowded with new listings, meaning your home could be competing against countless others. By listing earlier on Boxing Day, you're avoiding the flood and gaining exposure ahead of the influx of listings in January. Your property will stand out better to those who are actively searching over the holiday period, and when buyer interest is higher, you are more likely to receive competitive offers. While January listings attract people who are making their plans for the year, Boxing Day listings appeal to those who have already committed to finding a new home and are more likely to have organised finances with a clear timeframe for their move. Serious buyers like this are looking for well prepared listings to spark their interest. With many people still off work from the holidays, buyers will have more time and clearer minds on Boxing Day to explore your listing. 

Don't decorate your advert.

To make the most of posting your listing on Boxing Day, you need to prepare now! One frequently overlooked aspect is the timing of your property photos. You should plan your appraisal and photography sessions before you put up any holiday decorations.
Listing photos showing festive decorations screams 'Christmas' and will age your advert. By the time Boxing Day or January comes around, it will look outdated and out of place. By getting your listing organised before you decorate, you're ensuring your home looks timeless - and ensuring you and your family get to enjoy your Christmas without worrying about it.

Avoid the mistake of waiting until next year.

Many sellers assume that a January listing will bring the most attention, but in doing so, they are all competing with each other at the same time. By listing on Boxing Day, you're setting yourself apart and positioning your home for maximum exposure and impact. While it may feel like a quiet time of the year, the data shows otherwise. Boxing Day traffic historically points to high numbers of serious buyers browsing online, and if your home is listed that day, it can grab their attention before the January listings even hit the market.

If you're convinced that Boxing Day is the perfect time to list, don't hesitate to get in touch and organise your appraisal!